5 eCommerce Best Practices

There are many things you can do to create a great experience for the visitors to your eCommerce website and its vitally important you do. The key is not to focus all your resources in one strategy but rather spread your resources among several strategies and listen to the feedback from your customers. It’s also very important to know how to combine different tools and strategies and get the most out of each of them. Let’s see the top 5 ways to turn your visitors into happy customers!

1. Make Shopping Simple

One of the biggest reasons for the popularity of eCommerce is the ease and convenience it provides over offline shopping. So, to make your website attractive and popular among your buyers you should provide a simple and seamless shopping experience for your customers.

 Improve the navigation, search functionality, distribute products into multi-tier categories and create an easy checkout offering multiple payment options to your customers.

 If your customers can navigate and order on your online store in few clicks they would keep coming back to make your business a success.

2. Targeted Marketing

There are many ways to drive visitors to your website but the key here is to drive the right visitors. Most companies tend to start with free marketing to gain some traction and keep cost low with methods like in house SEO and blogging. A more costly but targeted method is pay per click ads. With PPC ads you pay per click but can target who your website appears to on google based on what keywords they are actively searching on the web. Its important here to have a budget and consistently test different keywords and audiences to make sure you’re getting the best bang for your buck. 

3. Value Added Content

As mentioned on countless occasions, on the Internet, content is king. Therefore, a good practice is to offer quality information apart from the just offering your online service or product. Articles related to the theme of the website, advice and recommendations, valuation or opinions of products or news of the sector can help to achieve better visibility in search engines and facilitate the return of the client. For example, an online store that distributes electronic products could also offer interesting content about reports, reviews, and news related to different types of electronics out on the market.

4. Transparent Policies

When it comes to company policies many companies like to have their policies hidden on hard to find pages and written in small size font. Instead, use your company policies to your advantage. Place them in easy to find places and use your policies to attract customers with things like longer return periods, excellent customer service, faster shipping options. Try flipping this on its head and think what would a customer want.

5. Offline Actions

Don’t let the digital world limit you. Think outside the box on ways you can wow your customer and give them something they will remember, even if it takes more time and resources. Companies like Design Pickle and Dollar Shave club are great examples to mimic. Things like a surprise free t-shirt for being a customer or a hand written Happy Birthday Card on your customer’s birthday are great places to start.


These are just few of the hundreds of great eCommerce practices you can implement in your business to create an exceptional experience for your visitors and turn more visitors into customers. We hope these 5 are useful to your business and will help you get a good start in the right direction. Which one do you like best? Let us know what’s being working in your business!

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